Temperatures are bound to be on an ascending scale this summer in Chennai with twin fevers of world cup cricket and new movie releases grappling the city. Collection of the films released during this period wholly depends on the performance of Indian cricket team.
The men in blue commenced their first match against Bangladesh with an abysmal performance which triggered a nationwide tirade against the players which they rightfully deserve. Eventually hopes have begun to lurk around the corner after witnessing their improved feat albeit against a small nation on the 19th of March. This victory has proved successful in luring people belonging to all age groups to cricket. In the event of India entering ‘super eight’ league there would not be any dearth for excitement. Youth population will be tied to their television screen or cricket related website oblivious to their daily constructive chores. Hence the role that cricket plays on the commercial success of a film cannot be ruled out at this juncture.
When it comes to new releases, it is almost finalized that super star’s Sivaji will hit the screens on the 12th of April amidst a charged up atmosphere. Of course, there cannot be two opinions on the euphoria and the excitement that is likely to be generated for any Rajinikanth’s film. Any amount of sweltering heat cannot deter a Rajini fan from thronging to the screens to watch his idol’s film. Sivaji is expected to be released in around 15 city theatres like Sathyam, Mayajal, Inox, Abirami, Udayam, and Devi in addition to small screens like Thiruvanmiyur Thyagaraja, Koyambedu Rohini and Jafferkhanpet Kasi.
Let us look at other films which are vying to compete with Sivaji in Chennai screens.
Cheran whose sole apprehension rests with the quality of his film is totally unmindful to all the worldly excitements. He has a history of releasing his slow moving Thavamai Thavamirundu amidst a commercial pot pourri of Sivakasi and Majaa and proved a point to everyone by recording a triumphant victory. Hence the release of Mayakannadi for this Tamil New Year does not come as a surprise. This only goes on to prove his ample faith on the taste of Tamil audience.
Mozhi and Paruthiveeran also would be in the fray during this summer when they will be marching to a hundred day mark. Vijay’s Pokkiri may feature in a few screens then. Ajith’s Kreedom will be released on the 1st of May coinciding with his birthday in many theatres of the city.
Hence it will not be an intelligent move to screen English, Hindi or any other language films during this summer which is going to be very hot as far as Chennai is concerned.
Source: Behindwoods
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